Scholar@Simmons: developing a marketing and outreach plan.

Files

Wood_thesis_2011.pdf

Citation

Wood, Jason Arthur, author., “Scholar@Simmons: developing a marketing and outreach plan.,” Scholar@Simmons, accessed April 4, 2020, https://beatleyweb.simmons.edu/scholar/items/show/34.

Title

Scholar@Simmons: developing a marketing and outreach plan.

Creator

Wood, Jason Arthur, author.

Date

2011

Description

Scholar, the Simmons College Library's digital institutional repository collects, organizes, and disseminates the intellectual output of the College, including the research and scholarship of faculty. As with their peers at many educational institutions, Simmons faculty members are unaware of the services and advantages Scholar presents and see it as "extra work" for which they have neither time nor expertise. To successfully meet its goals of reaching faculty and encouraging participation, it is critical that Scholar develops and employs a strategic, audience-centric marketing and outreach plan. Through an analysis of professional literature and peer institutions, consideration of the organizational setting of Simmons College, and assessment of existing Simmons faculty impressions, an effective and comprehensive marketing plan can be designed and implemented.

Subject

Simmons College (Boston, Mass.). Library.
Institutional repositories -- Administration.
Institutional repositories -- Massachusetts -- Boston.
Simmons College (Boston, Mass.) -- Dissertations.

Publisher

Simmons College (Boston, Mass.).

Format

1 PDF (44 pages)

Language

English

Type

Masters Theses

Identifier

ZA4081.86 .W66 2011